Name
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First Name
Last Name
Email
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Business name
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1. What is the logo name?
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2. Is there a tagline that needs to accompany the logo? If yes, please include it.
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3. Please provide a short description of the business, corporation, or organization that the logo will represent.
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4. Who is the main target audience?
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5. Where or how will the logo be used?
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For example, on the website, internal communications only, often printed, mainly digital, etc.
6. Do you have a preferred color palette?
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Yes, and I can provide the RGB / CMYK / PMS colors.
Yes, but the colors are not defined. I have a general idea of the colors I would like to use.
No, but I know the colors I DO NOT want to use.
No. I am open to color palette exploration.
7. Explain why you prefer or do not prefer to use certain colors.
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Do specific colors have meaning to your business? For example pink represents breast cancer.
8. Do you have any preferences to use or not to use any specific symbols or iconography?
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9. Since a logo cannot visually reflect everything about the brand, what is the most important element of this logo that you would like to see elevated?
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For example, diversity, global outreach, youth, etc.
10. What feeling should the logo convey?
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For example, energetic, a sense of calm, global inclusion, organic, etc.
11. Do you have any competitors? If so, who are they?
12. Please provide examples to sandra@ospinacreative.com of logo designs that you like or styles that you prefer, such as typefaces, logo marks, color palette, graphical treatments, etc.
If you do not have any examples to send, but have some aesthetic requests or concerns, please include them here.
13. Any additional comments or thoughts?